In this thesis a comprehensive overview of the aspects and disciplines that are required to create a successful web presence is given. Many of these aspects have a direct impact on the quality of the website. A website is not just a presence on the internet, it rather constitutes the virtual businesscard of the company. It is a fact that the interaction between the individual disciplines is essential for success. This issue of interaction lies in the focus of my thesis. Thus, my intention was to create a guide that summarizes all thematically relevant concepts from the conceptual phase to the release, illustrating the role each individual discipline plays. The thesis at hand therefore constitutes a guide for successful websites.